Tuesday, January 10, 2012
Sales and revenue of Battlefield 3
According to EA, Battlefield 3 garnered 3 million pre-orders by the day of its release. It is unknown at present whether these figures are worldwide or just for the US. The pre-order total makes it "the biggest first-person shooter launch in EA history", according to the publisher. Two days after launch, EA CEO John Riccitiello announced via a conference call to investors that Battlefield 3 has already shipped 10 million units within a week of release, with 3 million of those being pre-orders. Electronic Arts stated that the title sold 5 million units within the first week of availability, easily becoming its fastest-selling game. After one month, EA chief financial officer Eric Brown announced Battlefield 3 had sold 8 million copies, and that the publisher has shipped 12 million copies of the game to retailers, 2 million more than it shipped for launch week. Peter Moore, the high-profile COO of EA, insisted that Battlefield 3 successfully captured a slice of Call of Duty: Modern Warfare 3’s market share. In Japan, Battlefield 3 had sold around 123,379 copies for the PS3 and 27,723 copies for the Xbox 360 when it was released. In the first week, the game had sold 18,792 copies for the PS3 for a total of 142,171 copies. The PS3 version later sold 8,094 copies for a total of 150,265 copies.